If we do that, you have 500 million customers in Europe and how many hundreds of millions in the U.S., and you'll be the only producers able to market to both those at the same time. The impact of that should be substantial, especially if you can take on these new technologies, these new ways of doing things, and get the recognition of science. I would think our horticulture industry and our producers would be in a very aggressive seat at that point in time, would they not?