The industry is challenged by this, particularly when we talk to our global trading partners, as well as with our public. To be honest, producers know they're doing a good job, but sometimes it's about demonstrating that and having independent people to do that. So the first work was very much focused on transport, and it was a cross-collaborative initiative between university and federal researchers.
The good news story about that is that we found that 99% of the animals getting off trucks were healthy and good. Actually, the place where urban people most likely see animals is on trucks. But what that research also allowed us to do was to figure out where the vulnerable animals were. And we saw them. They were the cull cows and your feeder animals.
So how best can one improve transport in those situations? Sometimes we see regulations—and I'm not saying within Canada—imposed, say, on transport, because of perceptions. In this case, if animals have to be stopped to water because of our perception, unloading them and loading them again can actually cause more stress. That's the type of thing we're trying to address with research. What's the impact of having to unload and load more frequently versus going a couple of more hours to the destination?