We're challenged with answering that question every day by producers who pay check-off. It's a very difficult valuation, by the way. But what we have done over the last 10 years is to look at the reductions that we've seen—say a 34% reduction in land use to produce the same amount of product—and at the investments in research. What we know from a check-off investment standpoint is that for every dollar invested of check-off, there is a $40 return to research. That indicates, because of under-investment of research from industry...and that's part of the impetus for what we've seen with the over tripling of investment in research in the last five years. I think that also speaks to the government's investments in research. I can't say that for every dollar there's a $40 return, but when you look at the spin-offs, I think you could confidently say that it's up there.
On April 28th, 2014. See this statement in context.