Sure, I can speak to that.
What we mean by “ecosystems” is really the whole community that revolves around research and development, including all stakeholders from the general public to the business community to our research scientists.
What we're really looking to do is to increase the cohesiveness among these partners, to make sure that people share the same values, and to get our messaging straight.
Some of the things we do at Genome Prairie, in terms of education and outreach, look to bring these partners together, to encourage dialogue, to share information, to make sure that people are on the same page and that they have access to high-quality information so that they can make their decisions based on facts rather than on the myths we're referring to.
For instance, we partner with organizations like Agriculture in the Classroom Canada—with the local chapters in Saskatchewan and Manitoba—to reach out and go directly to classrooms and teach the basics of genomics and DNA, to complement the existing educational curriculum and bring a higher level of information to youth.
We also have other programs, for instance, that engage directly with scientists, that help them recognize the importance of communication because it's not all about working in a lab and making discoveries. Researchers need to understand that a big part of their role is going out into the public and communicating their findings in a way that people can relate to and understand.