One of the things that we've done is to encourage the Canada Food Inspection Agency to continue to explain what it is they do and to stand up for Canada's regulatory system. We think Canada's regulatory system is excellent. We think our food safety record is outstanding. We've seen some occasions when the CFIA has responded, for instance, to a letter to the editor with a just-the-facts approach about what they do. We were thrilled to see a third party simply describing the facts. There's no value judgment; there was no politics in it. It was just about how food inspection works in Canada and why we should have confidence in the regulatory system.
So that's certainly one thing we've done. We certainly have a role in doing that as well. We've become a much more outward, if you will, and more public organization in the last number of years. Our website is very much geared to the public now. We have a Twitter account and we have a YouTube channel, and we're certainly out there trying to explain ourselves to the public, because I'm not sure that's what happened in the early days of biotech. I think what happened is that the industry was busy inventing things and talking to each other but they didn't talk to the public very well. So we're playing catch-up on that a little bit, but I think we're doing our part and we're certainly encouraging regulatory agencies to, as I say, simply explain to the public what goes into what they do, because we think CFIA has an outstanding story to tell.