Actually, when I was listening to your question I had a slightly different answer in mind, but it touches on what our friends at Genome Prairie were talking about, and that's around education.
If decisions are being made for political and emotional reasons, as is happening in European countries, then that's something we need to address globally, by raising awareness about what this is all about, what plant breeding is all about, what farming is all about at a very basic level, and then build on that to try to explain what we're trying to do to improve varieties.
We're just an extension of plant breeding. That's all it is.