I don't have an answer for you because it's going to take a big collective effort between government and the various parts of industry and research institutes.
I was at a meeting recently at the FAO addressing what my colleague was talking about, low level presence in plant biotech. There were a lot of developing countries there that were so confused about plant biotechnology and plant breeding. So it's extremely basic and some of that profound misunderstanding exists in developed countries, too, with the general public. We really need to start to address that before we can get past these issues.