I recently returned from Taiwan, and they announced that they were going to buy Canadian beef. One of the things they mentioned to me was that they sent a delegation over, and they were not only very surprised but also very glad to see what we are doing in Canada.
The beef industry has been down a hard road here in the last 10 to 15 years. We know all the things that have happened, and there's been a lot of finger pointing, whether about inspectors or otherwise, but the reality is we got through it and we're in a great position right now to capitalize on that.
How can we get that message out there to our buyers, to our customers around the world, that we are moving ahead and we're using the right technologies and innovation to have the best and safest beef in the world market?