We're still refining that process, I have to admit. We certainly take it back to the Western Grain Elevator Association, and the Canadian Grain and Oilseed Exporters Association. After our new crop missions where we went out and met with all the customers this fall, we held a seminar where all the various different players, plant breeders and grain companies, came in. At the PGDC meetings in February we brought forward information of what we have learned from our customers in the last year to the various plant breeders.
We're now involved in a fair bit of the plant breeding testing as well, so the samples that are coming out of early generation or the PGDC are coming to us. We will advise the various plant breeders, “These are the things we like about these ones, and these ones here are going to be more challenging for you.” We try to bring that information back.
We're trying to simplify that process, because there are a lot of players, and we want to make sure we get that information out to them. As well, we would like to see more information coming back from the companies so they can provide advice to the system. We're trying to facilitate that discussion. That's actually one of the major topics for tomorrow with the industry association: what the best way is to communicate these results.