Oh, yes, absolutely. The U.S. grains program was built after CIGI, and they don't hide that at all. We do it probably the best with the least amount of resources. I think we're the most efficient in Canada. We've made very good use of resources. The government has invested in us, and we've used that well. The industry has invested in us, and we carry that on.
In the U.S. they do much more promotion. They spend a lot of time doing the big events and promotion. We tend to spend more time on the technical things and talking about the merits, so it's just a different approach, but don't underestimate our competition on that side.