Yes, absolutely. That's our everyday work.
I just came back from spending time with customers in three Asian countries having exactly those discussions. What is it that meets their needs? What are they requiring? There are wishes and needs, so it's really identifying what their needs are—and it's nice to know their wishes—and identifying what we can do to meet those needs. We have an active research program right now. We're looking at different varieties, and how they meet the customers' needs, the growing conditions. We are developing products with these customers looking at the blends they can use.
In the previous session one witness talked about these new classes of wheat that have opened up some opportunities. We're speaking to those customers about the properties of a CPS wheat, for example, and how that can be beneficial to them.
We do that routinely, and we hear a lot of comments back from customers, and we try to drive that out to the industry. Tomorrow, I'll be meeting with the Western Grain Elevator Association. We'll be reporting to them on what the customers are telling us and what it is they are looking for.