Not exactly. The Americans have a lot of money in promotion. I'd have to say the Americans have spent an awful lot of time and money. They have a lot of staff around the world working with customers. For example, in my recent seminars in the Middle East, it's not uncommon for them to tell me they've just had the U.S. soybean council or the U.S. wheat associates or whatever come in.
On April 30th, 2014. See this statement in context.