You hear about their wishes, the dreams they have, and what they want to see in a product. Again, we're trying to get it through different types of blending of different products. How do you take that information back to the plant breeders and say that what is needed is a wheat variety that has 14.5% protein, or has a specific starch or bran, or whatever that characteristic or trait would be? How does that information get plugged into the research level? Then how does it get into a process of developing what our customers are asking for?
On April 30th, 2014. See this statement in context.