I think it's quite simple in that most people want to buy local; they want to buy from somebody they know. If it's a producer who's in the next township, or in the next town, they're more likely to want to buy from them because they can say, “I support farmer Smith just around the corner.” You have to get that across to them. They know what the standards are in Canada. There's never a question about our standards; they're very high here for the quality, in the way it's made, and all that. I think that the consumer will support Canadian product.
On May 5th, 2014. See this statement in context.