Sure, I'd be pleased to.
Dairy Farmers have done a great deal of work in areas of...well, one of the things we're doing in Ontario, which I know best, is that we're working toward how we can get more product out of the same raw products, how we would stretch the product. That happens a lot.
In British Columbia, they do a lot of animal welfare programs. What's best for the animals to lie on? What's best for their feed? What's best for their feet? In other parts of the country, we do things that are better for their local feed production, and what would fit into a cow's diet in a better way. It's simple things like that.