Thank you both for appearing before the ag committee today.
Following along the lines of what my colleague across the way mentioned about the dairy industry being the hardest hit by CETA, I guess it's the old lemons and lemonade analogy for me. Typically we see it as an opportunity, as opposed to lemons.
I just want to ask you, on the topic of research and innovation, what is your organization doing to target or specifically address that new potential market of 500 million people?
Madam Raynault mentioned our Canadian brand. Certainly it's a good brand, especially in the world. We all know it's a good product. There are certain cottage cheeses that I can only get in B.C. which I miss here in Ontario. We like our local brands, but certainly there's a market for it.
Can you respond to that?