The way we get engaged in a research project is we have a process we call an opportunity analysis. It's not really about the size; it's really about its potential to create impact and the potential for growth. Artisanal cheese turns into bigger cheese making and into industrial-scale cheese making. Cheddar cheese was probably an artisanal cheese 200 years ago. That's the way we look at things.
I talked to you about world crops recently, and if you look at it on the ground, it's an artisanal opportunity. There are a number of small producers, but when you look at the demographic, you can see there's the potential for literally thousands and thousands of acres of these crops. We can start small with these guys and help them grow. We get engaged in those kinds of projects. I mentioned the Pixie grape. That tends to be a smaller opportunity for an individual grower, as an example.
We also work on things like robots, trying to solve big problems for everybody who is engaged in the industry who has labour cost issues.
I wouldn't say we'd actively exclude anybody, but they need to be able to present their opportunity as one that's going to drive growth and create prosperity for lots at the end of the day, which may be years down the road, but we need to be able to see it.