Less than 5% of Canada's farms are robotic, but I have no doubt we'll see more and more of them over time, given the flexibility robotic farms offer families. Of course, it's very costly and requires a tremendous investment on their part.
Turning to cheese now, I heard you say in your presentation that we needed to do more to promote Canadian-made cheeses. Some people are quite glad to have more French cheeses coming to Canada, but at the end of the day, our cheese farmers are going to lose money.
What can we do to make our cheeses more popular?