As I mentioned, we have a project under way now with a consortium of Canadian agricultural organizations to develop a sustainable calculator tool. We're also working with companies. General Mills, for example, is involved in this project. So is Cargill, and so are a number of other companies and associations.
The reason these companies are interested is that they can see that consumers are looking for products that have a lower environmental footprint. Pulses fix their own nitrogen, and as a result they have lower energy requirements and a lower carbon footprint, so incorporating pulses into a rotation helps to lower the overall carbon footprint of your cropping system. What we're working towards is being able to quantify the sustainability of our cropping systems in Canada so we can provide that information to the food companies that are looking for it.