Sir, again, thanks for answering our questions and reiterating why we have a CETA in the first place. We think it's a good thing for Canada and Canadians, and some of you have also mentioned that it's not just a good agreement for today. I think, John, you said it's a good deal for the future. I think that's an important point to make in terms of opportunity for Canadians and Canadian producers.
I was in the U.S. talking to the Americans about our COOL agreement. We made some proposals at some Canada-U.S. meetings, and they supported our position on COOL, that it's really not a functional document the way it is. Things need to be changed, for their benefit as well as ours.
Maybe I'll give it to John to speak to the reason that we need to diversify our market because we have that big neighbour to the south. We like them. I like to say we're brothers. We often don't get along, but they're still family, right? Why do we need to diversify our markets and not rely on the U.S. so heavily?