Just to add that we shouldn't forget the pork side. There's a lot of pork produced in Canada, and the Europeans value the hams a lot more than we do or could get in other markets. That's a premium market for ham. That will help boost the overall prices that packers can pay to farmers, and that helps everybody.
Selling the product to the highest market is great. Even if you don't always sell to a certain market, the more markets that are open raise demand and that really does help to raise prices.