I think you've hit on the reason.
We felt it was necessary to go and see them because they have been, let's say, feisty. They have made noise about the potential Europe–Mercosur agreement. They're very concerned about Brazil, a low-cost producer, shipping a lot of product into Europe. We wanted to go over and make sure they understood that we were not Brazil, so that they understood how many cattle we had.
We went to France for the first time and they thought we had 36 million head of cattle. They realized they must have confused the human population with the cattle population. Once they realized how many cattle we have, and we talked to them about our prices, our cost of production, they were fairly comfortable.
They showed us studies they've used in their arguments against Brazil, about their various costs of production and the cost of production in Brazil. If you're talking about us, you'd throw in a few other factors like; what does it do to our cost of production when it's minus 25 degrees five or six months of the year, what does that do to our waterlines, to our infrastructure? There are other things we have to contend with. Also, take into account that if we're going to do the growth promoting hormone-free production for most cattle, it means two winters instead of one. They started to do the math. For the most part, they said some obligatory things to their ministers; that they didn't want to see more product, but I don't think they put up the same opposition that they could have and were capable of.