It is curious that the negative impact of COOL—of $640 million per year to the beef sector and about $500 million to the pork sector—is roughly around the same numbers that we're talking about in the benefit from the CETA. There is potentially that. There's a bit of a time lag because, as we've talked about, we still don't know yet when the CETA will kick in, whereas with COOL we've been hitting it now.
This has been one of our messages in terms of diversification and why it's important to have trade and open up all these markets. Even the small ones are important to get, because if you do have a barrier in one market, at least you have other outlets.
Really, the impact of COOL has been on live cattle exports. For Europe, we're going to ship beef. We're not going to send live cattle. But if we have trouble getting that full value of those live cattle in the U.S. market, we keep them here in Canada, we process them, the job is here, the beef goes over, and the value is added. It should work out to the benefit....