Thank you.
It's interesting how it does come back to regulations. What we hear time and again from our member companies is that they are developing innovative products. Do I know what they are? Are they on product shelves? No, they are not, because these innovative products are not being approved in a timely way by Health Canada. So we do have these new products and they are being developed, but because the regulations aren't up-to-date and can't accommodate this, they don't get to product store shelves.
I agree; it's a pretty big thing. Actually it was interesting, I was just reading a statistic on consumers, and yes, consumers do want innovative, more healthful products in our industry. Our different member companies are working toward that.
In a recent study that I read—I think it was a C.D. Howe Institute on the sticker price—it mentioned that Canadian consumers have one-third less selection of products in Canada versus in the U.S. That's interesting. I do attribute the regulatory issues—