One of the things we do in the market that's quite unique to.... It's not unique in the marketplace, but we do it aggressively, and that's the use of in-store demos in the United States, in particular.
We have a couple of products we grow, mainly the English cucumber and the mini cucumber. These are products not well known by American consumers, for example.
One of the things we learned at the trade shows we attended throughout the United States was that produce managers offered up that these in-store demos are a tool that really does work. That gave us an opportunity to showcase our English cucumber, have American consumers taste the product, and the next thing you know they are starting to buy it.
That's one simple thing we do that's putting Ontario greenhouse vegetables in the mouths of American consumers.