The important thing is that farmers can produce profitably. When you're looking at needing to get what we would perhaps call a conventional crop into the marketplace, the yield differences that Mr. Hoback referred to earlier would be a significant difference in profitability for farmers.
If consumers are able to pay for what it takes to grow a crop that yields a lot less and that the industry would have to have a separate pipeline for, then there are possibilities. But with the pace of population growth, that's a big challenge.