There is significant demand out there. When you look around the world, the challenges there are with cardiovascular disease, with diabetes, and with obesity, are not just a North American issue. Markets in Mexico, China, and Asia are really looking for a healthy oil, and canola fits that bill. There's a strong demand for it.
There's also a strong demand for canola meal. We've done studies that show the inclusion of canola meal in a dairy ration can increase milk production by a litre a cow a day. For markets that need to increase dairy production, like in China, it's a phenomenal product.
When we developed our new strategy, we actually looked at what the world needed before we looked at what we could produce, and we see that the demand is there.