I think you captured it. If a company is going to invest the time, energy, and resources, which include the substantial financial outlay to develop these traits, they have to make sure it makes good business sense. If it doesn't, then it's a losing proposition, and farmers will lose in the end because they do not have access to that technology.
I think you gave a great example on herbicide resistant canola. Of course, the upswing for the farmer was tremendously higher yields. The upswing for the company that developed it was their selling seed that's used by farmers. It's a win-win all the way round. I think that's where we're trying to move with Bill C-18 and by ratifying UPOV 91.
From the forage industry perspective, I see that being a challenge. You mentioned that many farmers don't necessarily buy seed. The business case for trait development would be somewhat weaker, I would imagine, given the costs, the process, and the required resources. Certainly as a government, we would look to the sector to perhaps propose a model, a solution, or to coalesce around that priority of how to enhance or promote development of technology within the forage sector.
Are you bringing anything concrete to the table in terms of the industry working together to propose solutions that might involve better education for those in the forage industry to buy seed to promote the investment necessary to benefit from the technology that will come about from that? I'm wondering if either of you could comment on that.