It's actually a very amazing story. When you look at zero tillage and how it came into play, the advent of Round-Up Ready canola, at the time, and how that fit into the rotations to allow weed control in that one year where they normally go summerfallow. Taking a lot of summerfallow acres out of the system, which is subject to erosion and all sorts of bad habits with summerfallow, actually created the ability to add a third or fourth crop, depending on where you are farming.
I find it really interesting, though. You've talked about this whole industry approach. That's one thing I've seen at the round tables. You have all the players in your industry, and you've been doing this for a while, basically identifying the markets, identifying the need, and telling the producers or the plant breeders, for lack of a better word, what they need to grow. How is that complementary to what you're doing? Isn't that very key to what you've done in the past, and is that key for what you'll be doing in the future?