On the little milk containers, check next time, because I'm sure none of you have noticed. They don't call them “milk” or “cream” anymore; they're called “milker” or “creamer”. This is not milk or cream. It's milk and cream that has permeate added, which is lactose, and it no longer qualifies to the standard of identity for milk. This is a common practice everywhere.
So now here comes CETA and these five GIs that you will guarantee, that will have to have a word style, no geographical indication, pictures of any sort. You're going to have to make it clear that the product is from Canada. You're going to have a whole series of requirements to protect them. We don't even do it for our domestic products. So we're asking the government to enforce those regulations so we can actually compete on a level playing field.