Okay.
I'm very glad you asked that question, thank you very much, because I think I have an answer to it.
I have been honoured, if you will allow me to say so, with the Order of Canada, which got me an invite to a lunch with the Governor General. At that very fine meal, we had a plateful of artisan cheeses from Quebec that were really, really excellent. We all asked, “Where did you get these cheeses?” Those of us from the west, especially, had never had them before. They told us that they would be happy to e-mail us a list of all the artisan cheese producers in Quebec, but we probably wouldn't be able to get any cheese, because the Governor General's residence can buy their entire stock.
So I'm looking at the artisan cheese industry as the answer to the European trade agreement—that Canada makes Oka cheeses, makes other very good specialized cheeses, makes all these artisanal cheeses—and that we can develop them under Canadian names and Canadian geography and start building up the capacity and the market of those industries.