If I could, though, from a dairy producer point of view, he's producing milk for cheese products. One can argue that there's a slightly higher percentage of milk in fine cheese than in an industrial cheese, perhaps, but I think if you're looking at the overall metrics, if the cheese market is growing in Canada at the phenomenal rate that it is and it will far outpace what new access has been given to Europe, surely the dairy farmer, who is providing milk to cheese, sees a growing cheese market.
Whether it's fine cheese or industrial cheese, I don't.... In a sense, you're sort of splitting hairs, because there's growth in the cheese market of 6,000 to 8,000 tonnes a year.