We've said it very clearly: the producers are investing to grow that market, and you're saying it's okay, we're just going to give all the growth of that total market. The reality is that the competition is not going to be in the total market; the competition will be in the market niche. A 30% increase versus your 2% or 3% increase is a huge difference in how the market operates.
On November 7th, 2013. See this statement in context.