The farmers invest all together. In DFC we have $80 million in marketing and nutrition, but overall the farmers invest $110 million across the country on generic advertising, school milk programs, and nutrition programs. We have been focusing primarily on cheese and fluid milk—there is some yogourt and butter in some of the provinces as well—so on most of the dairy products and primarily the role that dairy products play in good nutrition.
On November 7th, 2013. See this statement in context.