In your remarks, Wally—you repeated it a couple of times—you seemed to emphasize the $30 million dedicated to markets for domestic Canadian cheese. What was the point you were trying to make there? I didn't catch the point. Is that money not going to be there to market Canadian cheese? Our industry is going up, increasing, in part because of advertising and in part of because of high-quality products at reasonable prices. What was your reason for emphasizing it?
On November 7th, 2013. See this statement in context.