I think to a degree we've started that. I know the efforts the farm organizations represented by video conference today have made to do this, and I think they've done a pretty good job of educating. Part of it is that we're dealing with misinformation being passed on at the same time.
I think our biggest challenge is that not knowing what it is, people are concerned about what it might be. You mentioned a perfect example, iTunes. That's the way I look at it as a seed company. If we're going to invest to help bring forward opportunities.... We're bound by contractual law to protect the intellectual property of the people we represent, but we also have investments ourselves to bring that forward. We have no problem with someone playing their iTunes songs as many times as they want, but when they decide to start selling copies of them, that's when it becomes a big problem for us.
It certainly is more of the example that Patty talked about earlier too, of not getting a return on investment because of it.