Thanks, Levi.
I think it was you who used the iTunes analogy. I was just talking to one of my colleagues. It's really a perfect analogy. You absolutely can play that song as many times as you like; you just can't resell it. There are certain rights that belong to the producer or creator of that particular music.
Archie, I wanted to speak to what you said about the growth of local food. I like to buy locally produced beef in the Peace. It just seems better than the rest; I don't know what it is. But we're in an international market now, and you've spoken to this many times, that Canada also has to be prepared to be on that scale, to be ready for that and be able to produce to be competitive.
In terms of what Levi said when I asked him about the negative myths that are out there with UPOV 91, you speak to the positives, and so emphatically. How can we get the message out there to regular rank and file farmers that UPOV 91 is a good thing for farmers?