I'll use the example of roses, which is the one I'm most familiar with since I am responsible for our program in Canada. We've been working—and before us it was the federal government actually—on a program for breeding strong hardy roses. With the help of Vineland, which is doing the research, we're taking those roses and working on black spot resistance and basically making them genetically strong plants that can sustain Canadian winters and disease. We have achieved rather spectacular plants through breeding strong plants and bringing together generations of different plant material to get a great product.
The beauty is not only that all of that gives us a competitive advantage over our American colleagues in the northern States but also that those plants that aren't the real winners for the Canadian climate are still excellent products we can export to a lot of European markets and warmer climates because genetically they're still quite valuable. Perhaps they're not that hardy but they do have a lot of the disease resistance that many other plants in the world do not possess. Canada is very strong in that. UPOV 91 allows us to financially benefit from those investments and that research in other jurisdictions that also respect plants breeders' rights, whereas for a country that doesn't have UPOV 91, it's a bit more harrowing to take plants into that area if that intellectual property is not protected to the degree to which it should be.