There are two things. With the DNA work that's being done in Guelph and so on, we can trace it almost right back to cut by cut, but at the end of the day, having a traceability system allows us to get into food safety sensitive countries like Japan in a more fulsome way than some other countries. China, of course, is looking at that and the European Union as well. So that traceability system serves two things. If there's a recall we know where to look; we know where to go. If you're looking for a repeat of certain genetics coming up through the system—to give that marbling or that flavour or whatever—we now have access to go back and find that, and pay a premium to the producer to assess those marketplaces.
On November 27th, 2014. See this statement in context.