It's targeting all markets around the world. As I've been saying to the livestock guys for years, we have to sell what our customer wants, not what we have. We have to learn to cut the beef. We have to learn how to package it, and so on, so it's prepped for their market. That's value-added.
We're shipping 16-ounce T-bone steaks into Japan. Those would feed a village, not just one person. They don't eat beef to the same extent we do, but there are so many more mouths to feed that of course that 16-ounce T-bone doesn't go very far.