Yes. I just want to also make a statement here.
It's presented that hormones are bad or somehow creating a health problem for consumers. That is not the issue. We have no problem with producers producing a product with a given production technology if it expands a category. But if that is used and juxtaposed against, we'll call it, conventional beef in a negative way, we have a problem with that. If the beef category is expanded through the use of proven technology, that's fine. We're okay with alternatives. But don't do it in a negative way.