Thank you, Chair.
Thank you for being here today.
I want to follow up on the pork side. There is a wonderful opportunity here to move pork into Europe. I'm wondering if you could, perhaps, explain to the committee how the market here in Canada is going to exploit this opportunity to its maximum potential, particularly in terms of establishing Canada brand. Can you share with us some of the things that have worked in other countries? For example, in Asian countries where pork is sold, what is it that you do to encourage people in other countries to buy Canadian pork?