I want to pick up a little bit on the point you previously made, your estimate that there's approximately $150 million lost in gross revenue sales in the spirits industry annually in Canada, and that this is money that would be put back into the industry, either to help modernize systems and plants or to reinvest back into advertising domestically.
Have you looked at what that loss also means to us internationally, or is it the case that you mentioned earlier when you used the word “myopic”? That is, people are just looking at what's in their province and their area, and they're not taking their products to the international marketplace.