Largely it's a revenue issue. The provinces are concerned that allowing direct-to-consumer delivery will displace sales at their stores and they'll receive no revenue, so there will be a revenue loss.
We believe that the amount of wine that will be shipped will be relatively small. I think we're looking at something like 60,000 litres per year that will be direct delivered. These are going to be our most premium wines. The average price of wine being shipped in the United States is $38.00 per bottle, so it's a very unique clientele who would be purchasing these wines. However, that provides a very important sales channel for some of the smaller producers to enter into, and they're going to be the major beneficiaries of direct consumer delivery.
It is largely a revenue issue and opens that door even slightly to the monopoly system that currently exists in this country. But if you put in place an appropriate—