I think that's why, through the Canadian Vintners Association, they received some federal marketing dollars, but I think what we're trying to say is that rather than just the matching dollars we have.... I was pointing out why Ontario is putting in $75 million. That is not matching money. That is government money. We were looking for non-matching money in order to have a regular program, not something we have to apply for every year, but a dedicated fund we could go to and use as federal dollars for marketing.
On February 24th, 2015. See this statement in context.