Certainly, as I said earlier, I think this is a simple ask. While we want to break down interprovincial trade barriers, I think what we're asking for is a way to help do that, to put forward a strong marketing campaign for Canadians, and this Canada brand concept is important, I think. A stop-and-start campaign is not something you like to do in marketing. You need a continuous flow of marketing dollars to ensure that your brand is always going to be out there. Part of the problem, again, is in that agrimarketing program. It had to be national in scope, and a whole bunch of things needed to be done. I would think we're asking for a dedicated fund for our industry, because we are a revenue generator, and we think it's important that we can continue to grow. We have to fight for shelf space, there's no doubt about it, and we'll continue to do that, but we seem not to be able to have a leg-up in our own domestic market right now.
On February 24th, 2015. See this statement in context.