Absolutely. I think even with interprovincial trade barriers, the big thing that we think we need to focus on is getting Canadians to purchase Ontario wine. I agree that we can eliminate one thing called interprovincial trade barriers, but we need a marketing strategy that promotes Canadian wines across Canada.
We're competing with 68% in foreign imports today. I think for the amount of revenue—we talked about the $6.8 billion in economic impact of our industry—the federal government should be taking some of that money and putting it back into a marketing strategy that hopefully opens the opportunity for us to access some dollars to promote our product across Canada. That, in fact, is one of the barriers: we could in fact encourage, through other avenues, liquor boards to buy into it as well and have these cross-promotions, whether it's B.C., Ontario, Nova Scotia, or Quebec.