Absolutely. I think what you're seeing is an emerging of different wine regions. Who would have thought we would even grow vinifera grapes in the north compared to California, say, or other countries? We have the capacity. We have the land base. We're in a protected greenbelt here in Niagara, for example, so the land is dedicated. Our tender fruit lands are the best in the world. We're dedicated to growing grapes or fruit.
There is that opportunity, notwithstanding this current weather situation that happens once every 10 years. We've invested in technology like wind machines, not wind turbines—I don't want you to think they're wind turbines—to ensure that crops in these cold weather events will be sustainable in the long term.