You're preaching to the converted around the table here, but obviously that message is still not getting across to the provinces. So, I'm going to go back to my original statement. It looks to me as though it really is a problem with the monopoly and not with the province. Probably, at the end of the day, the liquor boards are going to take direction only from their provincial masters. They're not going to be convinced because you've put the business case to them, and I think there is a business case to be made. I'll go back to the discussion about free trade with the European Union and the fromageries and the cheese industry. There are only four small fromageries in Nova Scotia. All of them were interviewed when we were negotiating the CETA with the European Union, and all of them said that more cheese on the market is better—every single one of them. They said that the more competition they get and the more cheese there is on the market, the better their industry does, because if someone tries that cheese from Luxembourg or Switzerland or France, they're going to say, “Wait a minute. There's a little fromagerie down the road, and they make a similar product. I'll try theirs as well”. Their sales go up every time there's more variety.
On February 24th, 2015. See this statement in context.