Yes, and I appreciate that, but with the marketing strategy it seems to me that you still have a problem, and we still have a problem throughout the country, with our liquor boards. Until that problem is solved, we won't get anything else done. I said the same thing to Mr. Paszkowski, that ultimately it has to be the provincial political leadership that takes charge of this file and forces the liquor boards to open up. That will then allow the growth of the industry.
I'd like a short answer on that. Is it an oversimplification?